About Itenera
AI that works for your business, with people who stay in control
Itenera is an AI initiative from SponsoredTrip, built to help businesses enter the AI era without losing the human touch.
Our story
Born inside a travel platform, built for every business
SponsoredTrip connects travellers with sponsored travel experiences and travel businesses. As the platform grew, so did the volume of enquiries, follow-ups, quotations and support conversations - the same repetitive work every travel business faces.
We built Itenera to handle that work with AI. First as the virtual travel assistant inside SponsoredTrip, and now as an AI automation platform any business can use to capture leads, respond on WhatsApp, make AI calls and automate daily operations.
Today, Itenera helps travel agencies, hotels, transport operators and businesses across real estate, education, local services and more grow faster - without adding headcount for repetitive tasks.
Our mission
Help every business enter the AI era and grow faster by automating repetitive work - while keeping people in charge of the decisions and relationships that matter.
Our vision
A world where businesses of every size have an AI assistant that captures every opportunity, serves every customer promptly and frees teams to do their best work.
The hybrid model
AI handles the repetitive work. Humans handle judgement and relationships.
Responsible AI isn't about automating everything. It's about automating the right things - and making the hand-off to your team seamless.
What Itenera's AI does
Replies to enquiries instantly, 24/7
Asks qualifying questions and saves lead details
Sends follow-ups, reminders and confirmations to opted-in customers
Drafts quotations, proposals and itineraries
Answers FAQs and routine support questions
Updates CRM records and prepares reports
What your team does
Approve quotations, pricing and discounts
Make commitments and close deals
Handle sensitive or complex conversations
Build long-term customer relationships
Set strategy, rules and brand voice
Review AI performance and improve workflows
Quotations, pricing, commitments and sensitive conversations always go to a person for approval. Itenera never commits on your behalf.
Powered by SponsoredTrip
The virtual AI travel assistant inside SponsoredTrip
On SponsoredTrip, Itenera talks to travellers - including over video calls - to understand their plans, recommend sponsored trips and experiences, and connect them with the right travel businesses.
Answers traveller questions in real time, including on video calls
Recommends trips, stays and experiences that match preferences
Hands qualified travellers to partner businesses
Powers AI capabilities across the SponsoredTrip app and website
Our values
The principles behind every workflow we build
Human-first AI
AI should make people more effective, not replace the judgement and relationships that grow a business.
Transparency
Customers should know when they're talking to AI, and businesses should see exactly what AI did and why.
Privacy & security
We process only the data needed to run your workflows, and you always own your customer data.
Practical outcomes
We focus on automations that save real time and improve real results - not AI for its own sake.
Built for Bharat
Indian languages, WhatsApp-first communication and pricing designed for growing Indian businesses.
Continuous improvement
Every workflow is reviewed and refined so your automation gets better month after month.
Who we are
Built and operated by SponsoredTrip Private Limited
Itenera is an AI automation platform built by SponsoredTrip Private Limited, an Indian technology company based in Noida. It helps businesses reply to customers on WhatsApp, follow up with leads, send quotations and handle calls in Indian languages.
Itenera uses the official WhatsApp Business Platform from Meta. Each business connects its own WhatsApp number and stays its owner.
Let's build your AI-powered team
See how Itenera can capture, qualify and follow up with your leads - in a free, no-obligation demo tailored to your business.